One post tagged with "adtech"

In our IDE dataset of 100+ B2B companies, engineers on AdTech platforms ship 38% fewer pull requests per month than engineers in SaaS tooling — and produce more customer revenue per head. Meanwhile The Trade Desk disclosed it processes over 13 million ad requests per second. Scale like that reshapes what "productive" means. A PR count that would look alarming in a consumer app is perfectly normal when a single configuration line is deployed across 10 million QPS.

AdTech engineering is different, and measuring it with generic DORA-only dashboards misses the point. This article lays out what data-heavy teams actually spend time on, what the numbers look like across the 14 AdTech companies in our dataset, and which productivity signals matter more than throughput for real-time bidding, attribution, and ad-server work.