Digital Agency: Utilization and Multi-Project Metrics
Digital agency CEOs live and die by utilization rates. According to SoDA (Society of Digital Agencies) benchmarks, the target billable utilization for development teams is ~75-85% — and most agencies fall short. Every hour a developer spends on non-billable work is lost revenue. Every project that goes over budget eats into margins. And with 5, 10, or 20 client projects running simultaneously, knowing where everyone's time actually goes is nearly impossible.
Most agencies rely on manual time tracking. Developers fill in timesheets at the end of the week, guessing how many hours went to each project. The data is inaccurate, the process is hated, and the resulting numbers drive decisions worth hundreds of thousands of dollars.
There's a better way.