SaaS Startup: Engineering Metrics From Seed to Series B
· 10 min read
At seed stage, your CTO writes code and ships features. By Series B, you have 40 engineers across multiple teams, and the CTO hasn't pushed a commit in months. The engineering metrics that matter at each stage are completely different — and getting them wrong can mean building the wrong things, hiring the wrong way, or telling investors a story that doesn't match reality. The T2D3 framework (Triple, Triple, Double, Double, Double) that defines SaaS growth expectations demands engineering velocity that scales with revenue ambitions.
Here's how to evolve your engineering metrics as your SaaS startup grows.